The Problematic Of Competitive Intelligence: How To Evaluate & Develop Competitive Intelligence?


ÇOLAKOĞLU T.

7th International Strategic Management Conference, Paris, Fransa, 30 Haziran - 02 Temmuz 2011, cilt.24 identifier identifier

Özet

The purpose of the study is to investigate the literature and applications in business world about the competitive intelligence, and especially evaluating and developing competitive intelligence. For this reason a wide literature review will be done in paper. The study continues as fallows. First of all, a brief literature review regarding competitive intelligence as mentioned in literature will be given. By doing that literal view of theorists will be given to readers. Next, the samples of competitive intelligence applications will be presented in study. So that the application models will be shown to readers. Finally, comparison between the literature and applications will be done and the results of comparison will be given as conclusion. (C) 2011 Published by Elsevier Ltd. Selection and/or peer-review under responsibility 7th International Strategic Management Conference