LİVRE DE LYON, Lyon, 2022
Hotel businesses, like all other businesses in the world, have had to keep up
with technological developments at all departmental levels. In hotel businesses,
new methods and techniques are applied in many departments such as business
conduct, management styles, specialization, leadership, marketing tools and
types, customer satisfaction studies, investment plans, financial management
tools, human resources management. While the businesses that apply the current
information to their own businesses survive in the sector, the others either closed
or had to stay in place. Customers, one of the most important stakeholders
of hotel businesses, care about the quality of service they receive. In hotel
businesses, which are a service business, customer satisfaction is one of the
most important issues. Current practices are used in subjects such as measuring
customer satisfaction and increasing satisfaction.
The main purpose in the preparation of this book called “Analysis of new
applications in hotel enterprises” is to inform the reader about the methods and
techniques applied today in the basic departments of hotel enterprises. For this
reason, the chapters have been researched and written by experts in the field of
tourism processing.
I would like to take this opportunity to express my endless gratitude to all
the authors who contributed to the chapters by working hard and devotedly. I
wish the book to be useful to all users, and I would like to present my respects
to all my teachers who shared their knowledge with us through the books they
wrote in the fields of tourism and management.