Z KUŞAĞI TÜKETİCİLERİNİN MARKA ANTROPOMORFİZMİ ALGISINI İNCELEMEYE YÖNELİK BİR ARAŞTIRMA


EROĞLU F., ÇOLAKOĞLU H., BAYRAKTAR KÖSE E.

ATLAS JOURNAL, vol.6, no.32, pp.706-727, 2020 (Peer-Reviewed Journal)

  • Publication Type: Article / Article
  • Volume: 6 Issue: 32
  • Publication Date: 2020
  • Doi Number: 10.31568/atlas.491
  • Journal Name: ATLAS JOURNAL
  • Journal Indexes: Other Indexes
  • Page Numbers: pp.706-727
  • Çanakkale Onsekiz Mart University Affiliated: Yes