Utilization of Online Influencers as an Experiential Marketing Tool: A Case of Instagram Micro-Celebrities


EROĞLU F., BAYRAKTAR KÖSE E.

THE JOURNAL OF INTERNATIONAL SOCIAL RESEARCH, cilt.12, sa.63, ss.1057-1067, 2019 (Hakemli Dergi)

  • Yayın Türü: Makale / Tam Makale
  • Cilt numarası: 12 Sayı: 63
  • Basım Tarihi: 2019
  • Dergi Adı: THE JOURNAL OF INTERNATIONAL SOCIAL RESEARCH
  • Derginin Tarandığı İndeksler: ERIC (Education Resources Information Center), Index Islamicus, Linguistic Bibliography, Linguistics & Language Behavior Abstracts, MLA - Modern Language Association Database, Political Science Complete, Sociological abstracts, Worldwide Political Science Abstracts
  • Sayfa Sayıları: ss.1057-1067
  • Çanakkale Onsekiz Mart Üniversitesi Adresli: Evet