REPRESENTATION OF ROBOTS IN THE SOCIAL MEDIA WITH THE SIMULATION UNIVERSE: SOCIAL MEDIA INFLUENCERS AND INFLUENCER ROBOT MIQUELA SOUSA


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Dalaylı F.

USBAD Uluslararası Sosyal Bilimler Akademi Dergisi , vol.3, no.2, pp.87-102, 2020 (Peer-Reviewed Journal)

  • Publication Type: Article / Article
  • Volume: 3 Issue: 2
  • Publication Date: 2020
  • Journal Name: USBAD Uluslararası Sosyal Bilimler Akademi Dergisi
  • Journal Indexes: Index Copernicus, Asos İndeks
  • Page Numbers: pp.87-102
  • Çanakkale Onsekiz Mart University Affiliated: No

Abstract

Technological advances cause continuous changes in every aspect of life as well as changes in

everything people follow, consumption habits, expectations and life experiences. With the

transition of computer systems to Web 2 after Web 1, social media emerged and soon reached

a significant number of users in the world. In this context, developing technology has introduced

humanity to artificial intelligence and has revolutionized the world. The development of robot

technologies has brought many inquiries. The situation has become even more understandable,

especially with the gradual introduction of robots into people's lives. In this study, the robot

Miquela Sousa, which is called the social media phenomenon in Instagram, which is a social

media tool, is focused on the representations of robots. In this study, the effects of the emergence

of robots with the Sousa example on the world have been tried by using the Simulation and

Simulacra point of view expressed by Jean Baudrillard. This research aims to understand the

positions of robots in the world and their future situations. According to the results of the study;

In social media, which is seen as a simulation environment, it is predicted that robot influencers

will increase over time and robots will be seen as a human.

Keywords: Robot, Social Media, Simulation, Baudrillard, Simulacra, Representation