We report here the synthesis of a novel branched quasi-dendric system, 9,9'-(9,9'-dihexylfluorene-2,7-diyl)bis[3,6-bis(2,5-bis(2-thienyl) pyrrol-1-yl)carbazole], (FCSNS), in four steps, followed by coating onto an ITO-coated glass surface by an electropolymerization process to give a very stable cross-linked polymeric film (poly-FCSNS). The yellowish-green color of this film in its neutral state changed reversibly to black upon oxidation. An electrochromic device, assembled in the sandwich configuration [ITO/anodically coloring polymer (poly-FCSNS)//gel electrolyte//cathodically coloring polymer/(PEDOT)/ITO], exhibited a relatively short response time (about 1 s), a high redox stability, and a high coloration efficiency (1624 cm(2) C-1). In addition to electrochromic studies, organic light-emitting diode (OLED) work was also carried out using FCSNS. A multilayer OLED having a configuration of ITO/PEDOT:PSS/FCSNS/Alq(3)/LiF : Al was fabricated, and it showed a turn-on voltage of approximately 6 V and exhibited a bright green emission with a luminance of 3700 cd m(-2). The maximum luminous efficiency was found to be 2.0 cd A(-1) at 14 V and 11.75 mA cm(-2). The emitted light from the OLED device is green, and has the color coordinates of (x, y) (0.33, 0.54) according to CIE. Electrochemical and optical properties were also studied by using cyclic voltammetry, UV-Vis absorption and fluorescence spectroscopy, respectively.