Akademik Veri Yönetim Sistemi
3rd International Scientific Conference on Management - Knowledge and Management in Times of Crisis and Ensuing Development, Preshov, Slovakya, 21 - 22 Ekim 2010, ss.506-523
Nowadays, companies no matter what industry realize that they can not sustain their companies life without having environmental sensitivity. For instance, the largest food company in Germany Hipp which produces baby foods, % 70 of inputs are ecological. Moreover, the biggest grocery store group in England Tesco sell green products in 145 of their 600 stores (Ekinci;2007;76). Also, international accommodation companies in service industry such Four Seasons, Best Western, Ibis Hotels protect to environment thanks to using renewable energy resources. Besides they also save to money in their business activities. So companies suppose to consider environment effects of their activities and add them to their strategic plans. That kind of environment activities and marketing strategy that to take note of environment implications are called 'green marketing'.