The Relationship Between Individual Innovation and Intellectual Capital in Social Media: The Case of Faculty of Fine Arts and Architecture Students at Necmettin Erbakan University


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Özkeçeci Z., Caymaz E., Akyön F. V.

TRT Akademi, vol.7, no.14, pp.212-235, 2022 (Peer-Reviewed Journal)

  • Publication Type: Article / Article
  • Volume: 7 Issue: 14
  • Publication Date: 2022
  • Journal Name: TRT Akademi
  • Journal Indexes: TR DİZİN (ULAKBİM)
  • Page Numbers: pp.212-235
  • Çanakkale Onsekiz Mart University Affiliated: Yes

Abstract

This article investigates knowledge acquisition via social media and its relation with the term individual innovation. Social media, which includes different digital platforms, is used extensively by young people to access information in the virtual world and connect with each other in this environment. Based on these developments, the aim of this study is to reveal the relationship between people's cultural capital competencies and orientations through social media and individual innovation. Therefore, the role of Bourdieu's theory and terminology in the digital age dominated by social media will be discussed. The data for this research was obtained by the method of a questionnaire. The research population consists of students studying at the Faculty of Fine Arts and Architecture at Necmettin Erbakan University. The 324 students determined by the purposive sampling method represent the research sample. Findings indicate that students explain cultural capital with attitude in social media and define individual innovation behaviour as leading to new ideas.