Turizm Sektöründe Sosyal Medya İletişiminin, Duyusal Markalama, Müşteri Değeri ve Müşteri Sadakatine Etkisi (The Effect of Social Media Communication on Sensory Branding, Customer Value and Customer Loyalty in the Tourism Sector)


DÜLGAROĞLU O. , AVCIKURT C.

Journal of Tourism and Gastronomy Studies, vol.9, pp.253-274, 2021 (Other Refereed National Journals)

  • Publication Type: Article / Article
  • Volume: 9
  • Publication Date: 2021
  • Doi Number: 10.21325/jotags.2021.788
  • Title of Journal : Journal of Tourism and Gastronomy Studies
  • Page Numbers: pp.253-274