12th INTERNATIONAL EUROPEAN CONFERENCE ON INTERDISCIPLINARY SCIENTIFIC RESEARCH , Rome, İtalya, 11 - 13 Temmuz 2025, cilt.1, ss.220-227, (Tam Metin Bildiri)
Turkey holds a significant position in the global tourism market due to its natural beauty, historical and cultural heritage, favorable climate, and tradition of hospitality. The tourism sector is strategically important for countries in terms of economic growth, employment, foreign exchange inflows, and regional development. Additionally, it plays a major role within the service sector while holding a substantial share in Turkey’s economic structure. The increase in tourism revenues, on the one hand, raises the supply of foreign exchange, exerting a suppressive effect on the exchange rate, while on the other hand, a decrease in exchange rates enhances the purchasing power of tourists in Turkey, contributing to an increase in both the number of tourists and tourism revenues. In recent years, Turkey has made significant investments in various tourism sectors such as coastal tourism, cultural tourism, health tourism, and conference tourism, diversifying the industry and enhancing its contribution to the economy. The tourism sector provides direct and indirect employment opportunities for millions of people, creating a vast labor market, particularly in the service sector. Industries such as accommodation, transportation, food and beverage services, and entertainment have experienced significant growth due to the expansion of tourism. Furthermore, Turkey’s tourism policies in recent years have emphasized sustainability and diversification. The preservation of cultural heritage, the promotion of ecotourism, and the extension of the tourism season are among the key strategies developed to enhance the economic contribution of the sector. This study examines the relationships between exchange rates and tourism revenues through causality analyses. According to the results obtained from the VAR analysis, one-way Granger (1969) causality relationships were detected at a 10% significance level from variables increased in the Dollar and the Euro exchange rates to the tourism income variable and again at a 10% significance level from the DEER variable to the DTI variable. In other words, it was concluded that increases in the dollar and euro exchange rates increased tourism revenues in Turkey based on the dollar.