Lect. MURAT SAYAR

Murat SAYAR is a lecturer in the Logistics Program of the Department of Management and Organization at Çanakkale Onsekiz Mart University’s Ezine Food Specialized Organized Industrial Zone Vocational School.

His academic and applied work focuses on strategic communication and persuasion, digital transformation and algorithmic influence, e-commerce, and consumer behavior. Adopting a human-centered perspective, he examines the relationships among communication, management, and technology, with particular attention to how communication processes, digital platforms, artificial intelligence, and organizational systems shape the thoughts, preferences, and decisions of individuals and institutions.

In his teaching and academic work, he aims to connect theoretical knowledge with applications in e-commerce, digital customer experience, logistics, and digital business and to transform complex knowledge into clear, critical, and actionable outcomes. He regards lifelong learning as a fundamental principle of academic and professional development.