Marka Güveni ve Marka Sadakati İlişkisinde Marka Özdeşleşmesinin Düzenleyici Rolü

ŞAYLAN O., TOKGÖZ E.

Business and Management Studies: An International Journal, vol.8, no.1, pp.144-163, 2020 (Peer-Reviewed Journal)

• Publication Type: Article / Article
• Volume: 8 Issue: 1
• Publication Date: 2020
• Doi Number: 10.15295/bmij.v8i1.1391
• Journal Name: Business and Management Studies: An International Journal
• Journal Indexes: TR DİZİN (ULAKBİM)
• Page Numbers: pp.144-163
• Çanakkale Onsekiz Mart University Affiliated: Yes