Yayınlar & Eserler

SCI, SSCI ve AHCI İndekslerine Giren Dergilerde Yayınlanan Makaleler

Decision Influence of the Marketing Department in the Organization: An Emerging Country Perspective

JOURNAL FOR EAST EUROPEAN MANAGEMENT STUDIES, cilt.23, sa.1, ss.30-54, 2018 (SSCI İndekslerine Giren Dergi) identifier identifier

The marketing department's reputation in the firm

EUROPEAN MANAGEMENT JOURNAL, cilt.33, sa.5, ss.366-380, 2015 (SSCI İndekslerine Giren Dergi) identifier identifier

MARKETING PERFORMANCE MEASUREMENT: MARKETING METRICS IN TURKISH FIRMS

JOURNAL OF BUSINESS ECONOMICS AND MANAGEMENT, cilt.14, 2013 (SSCI İndekslerine Giren Dergi) identifier identifier

Ethics as a customer perceived value driver in the context of online retailing

AFRICAN JOURNAL OF BUSINESS MANAGEMENT, cilt.4, sa.5, ss.672-677, 2010 (SSCI İndekslerine Giren Dergi) identifier

Diğer Dergilerde Yayınlanan Makaleler

A Qualitative Research On NGOs’ Use Of Social Media In Çanakkale

Route Educational and Social Science Journal, cilt.4, sa.19, ss.63-80, 2017 (Diğer Kurumların Hakemli Dergileri)

Compulsive Buying Tendencies through Materialistic and Hedonic Values among College Students in Turkey

Procedia Social and Behavioral Sciences, sa.58, ss.1370-1377, 2012 (Diğer Kurumların Hakemli Dergileri)

Hakemli Kongre / Sempozyum Bildiri Kitaplarında Yer Alan Yayınlar

Compulsive buying tendencies through materialistic and hedonic values among college students in Turkey

8th International Strategic Management Conference, Barcelona, İspanya, 21 - 23 Haziran 2012, cilt.58, ss.1370-1377 identifier

The effect of entrepreneurial marketing on firms' innovative performance in Turkish SMEs

8th International Strategic Management Conference, Barcelona, İspanya, 21 - 23 Haziran 2012, cilt.58, ss.871-878 identifier

Kitap & Kitap Bölümleri

Hizmet Pazarlaması

Pazarlama İlkeler, Genel Stratejiler, Filiz Eroğlu, Editör, Paradigma Akademi, Çanakkale, ss.245-267, 2017

Pazarlama Kavramı ve Gelişimi

Pazarlama İlkeler ve Genel Stratejiler, Eroğlu Filiz, Editör, Paradigma Akademi, Çanakkale, ss.3-15, 2017

Güncel Pazarlama Anlayışları

Pazarlama İlkeler, Genel Stratejiler, Filiz Eroğlu, Editör, Paradigma Akademi, Çanakkale, ss.19-34, 2017

Tutundurma

Pazarlama İlkeler, Genel Stratejiler, Filiz Eroğlu, Editör, Paradigma Akademi, Çanakkale, ss.131-166, 2017